Privacy Policy
Last Updated: 2026
Nova Collections ("we," "us," "our," or "Company") operates the novacollections.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dedicated to Vegas Hero casino affiliate content.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or enquiries
- Technical Data: IP address, browser type, operating system, and referring URL
- Cookies and Tracking: Information collected through cookies, pixel tags, and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns
How We Use Information
We use the information we collect for the following purposes:
- Analytics and understanding user behaviour on our website
- Affiliate tracking and commission purposes for Vegas Hero and partner casinos
- Website improvement and personalisation of your experience
- Responding to your enquiries and customer support
- Compliance with legal obligations
- Marketing and promotional communications (with your consent)
Cookie Policy
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track referrals to Vegas Hero and partner casinos
- Marketing Cookies: Used for advertising and retargeting purposes
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party websites, including Vegas Hero and other casino operators. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites before providing your personal information. Your use of casino platforms linked from our site is governed by their respective privacy policies, not this one.
Your Rights
Under UK and EU data protection law (UK GDPR), you have the following rights:
- Right of Access: You can request a copy of your personal data
- Right to Rectification: You can correct inaccurate information
- Right to Erasure: You can request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: You can limit how we use your information
- Right to Data Portability: You can obtain your data in a structured format
- Right to Object: You can object to certain processing activities
- Rights Related to Automated Decision Making: You have rights regarding algorithmic processing
To exercise any of these rights, please contact us using the details below. We will respond within 30 days.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Personal data provided via contact forms is retained for up to 2 years
- Analytics data is retained according to your analytics provider's retention settings
- Affiliate tracking cookies are retained as per industry standards
- Data may be retained longer if required for legal compliance or dispute resolution
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
Website: novacollections.co.uk
If you are dissatisfied with our handling of your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.